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In the world of pharmaceuticals, a strong brand identity is crucial for building trust and standing out in a competitive market. We recently had the privilege of collaborating with Jean Vichar Pharmaceutical Company, creating a cohesive and professional visual identity that reflects their commitment to quality and innovation.
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Our journey with Jean Vichar began with designing a comprehensive stationary suite, which included business cards, letterheads, and envelopes. This suite showcases a clean, modern look with a vibrant color palette that represents the company's values—trust, reliability, and excellence. The consistent use of the brand colors across all stationary items reinforces brand recognition, making Jean Vichar instantly recognizable and memorable.
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For a pharmaceutical company, packaging design must strike a balance between functionality and aesthetics. With that in mind, we designed the packaging for two of Jean Vichar’s flagship products:
Diclovichar: This packaging design features a blue geometric pattern that exudes a sense of calm and precision, appropriate for a product that prioritizes quality and safety. The layout is clear and user-friendly, providing essential information without overwhelming the user.
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Ibuvichar: With a more vibrant yet professional design, the Ibuvichar packaging uses a red and blue triangular pattern to create a modern, approachable look. The bold typeface and clear layout ensure that product information is easily accessible..
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At Shoma.net brand agency, we understand that pharmaceutical branding requires a blend of trustworthiness, simplicity, and modern appeal. For Jean Vichar, we focused on creating designs that not only look professional but also communicate the brand's dedication to health and well-being. Every element, from the color scheme to the typography, was chosen to reflect Jean Vichar's identity as a leader in the pharmaceutical industry.